The latest definition of “Marketing” refers to ‘the business of selling and promoting products or services, including market research and advertising. In a simple sense, it means the more you can promote the more you earn. So, it’s all about proper advertising and a proper way of representing the content to the clients. This strategy helps to attract more clients. A promotion works and it will continue in the long term only if the product you are promoting is worthy.
In this competitive era, holding a firm position in the market is quite difficult. Making a position among the top 100 small businesses is also not at all easy. To reach such a position and to reach massive sales, you would need the best marketing strategy and digital tools. And especially in this pandemic situation of 2020–21, digital marketing is the best platform. So, to compete in this you need to know the importance of B2B marketing tools.
On the web, there are several channels that you can leverage to drive customers to your website, like social media, PR, search, display, authority websites, and so on. So, keeping these points in mind, we provide you with a list of the top 5 best-paid tools used for marketing to increase your client’s business.
But before that, the question comes: what are Marketing Tools?
A marketing tool is an effective application designed to automate repetitive processes, minimize human errors, manage complexity, maximize effort, build strong customer relationships and it brings your brand or service to the limelight.
Always providing examples makes it easier to understand for viewers. So, marketing tools refer to Website analytics tools, SEO tools, social media management tools, conversion rate and funnel analytics tools, marketing automation tools and many more.
Now listing a few of the marketing tools- WordPress, Google Analytics, Dropbox, Medium, Charlie App, Mail Chimp, scripted and many more. Check out the list below to find the 5 best marketing tools:-
1. Scripted
Content marketing is the most realistic focus for most marketers of the decade. With a huge load of content already present on the web, creating unique, attractive content to stand out is quite difficult. Nowadays, almost everyone with good English writing skills can write good content. So, Scripted presents to you a cadre of writing experts in various fields.
It further brings to you hundreds and thousands of efficient professional copywriters. They further help you to increase your website traffic through social media posts, blog posts, and newsletters. It provides plagiarism-free, 100% original content with a high SEO Score.
It also helps to design a proper newsletter, to be sent through e-mail to attract more clients to grow your business. But, it also makes SEO friendly and keyword-focused content that helps you to keep your website updated.
Big companies like L’Oréal, LinkedIn, Eventbrite etc., all prefer using Scripted for their content creation.
2. Ahrefs
Ahrefs is a comprehensive SEO tool, well known for competitor research. It has the largest backlink index. It offers a considerable amount of data, around 150 million keywords in the United States and more for 150 other countries.
It provides several competitive analysis features. It allows you to check who is linking to your competitors what the top pages are and many more. It helps to identify the main weak areas in your content and also ranks your content accordingly.
The most special feature of this is keyword tracking. Whenever any of your competitors adds a new keyword, you immediately get to know about it. Thus, update your content based on the report.
It is great for PPC agencies for running a PPC campaign. It allows them to increase their ROI index and get the largest value out of their ad investment. The company provides several annual plans with 20% annual plans.
They are as follows:-
- The Lite plan costs per month
- The Standard plan costs 9 per month
- The Advanced plan costs 9 per month
- The Agency plan costs 9 per month
3. HubSpot Marketing
HubSpot is the no. 1 marketing tool for sales, marketing and CRM software. Although they provide several monthly plan features. But, their best plan is 00 for enterprises.
The different tools provided are- setting up web forms and pop up forms, live chat software for lead capture and arranging all your data into free CRM. You can also analyze the site visitors’ reviews and send email campaigns.
It allows you to prove ROI for inbound marketing campaigns, grow your traffic and convert leads. You can also shorten deal cycles and increase close rates with the provided sales tools. This is the ultimate all-in-one marketing software. It is the best choice for beginners, to start a business faster.
4. SemRush
SEMrush is the perfect content marketing platform; it helps to not only edit the content but also puts a check on plagiarism. It is an all in one tool suite for discovering marketing insights and improving digital visibility.
It is software that helps different companies to run proper SEO campaigns. This popular SEO tool specializes in keyword research and plagiarism. Other features are site audit, keyword ranking, backlink source, site positioning and competitive analysis. Further, it helps you to track mentions, measure results and helps you analyze and improve your content.
The SEMrush ranking tool provides a global or a local rank to your website. The SEMrush analytics provides full access to get information on where most of the traffic is coming from. It also provides on-site analysis to check the condition of your website. It has a very user-friendly experience with optimization techniques.
5. Trello
Trello is a brainstorming content management tool. Most organizations use it to accurately organize the content and manage projects. Their Paid plans range from free to .83 per month for enterprises.
In Trello, you can share your blog posts with a team before finally publishing them. The team reviews it word by word and makes appropriate changes to strengthen the content.
Further, users can create their cards and provide important announcements, deadlines and notes on the card topic. It also provides clarity on projects and also facilitates collaboration with projects on demand.
Trello can be used alongside HubSpot to get notified when a blog post is scheduled for clarification.
So, what are you waiting for? Choose the best marketing tool from the above list and get started.
By Tim Crook for Piyshef
